‘Aunt Jemima’ Brand Faces Backlash Over New Name
Note: we are republishing this story, which originally made the news in February 2021.
Aunt Jemima’s new name, Pearl Milling Company, has faced backlash online from users for sounding more like “gravel mining company” or “a James Bond villain.”
Twitter users quickly shared their feelings on the matter, with some threatening to switch to its competitors, Mrs. Butterworth’s or Log Cabin, because of the new name.
“I think it sounds like a gravel mining company,” one person commented.
Pearl Milling Company is a reference to the small Missouri mill that produced the pancake mix – later branded Aunt Jemima – in 1889.
